empowering passionate communities
competitive ecosystems • fan experiences • partnership activations • merchandise & media
Projects featured by
Major roles
MoreBetter
Esports Apparel Collective
Collective of creatives and apparel professionals executing full-cycle merchandise for premier gaming conventions — covering product fulfillment, digital & live storefronts, model photography, and product marketing.
Allston Melee
Gaming Content & Events
A Smash Brothers media brand that grew from a local grassroots level, into producing charity broadcasts and documentary-style content that reached over 1 million views.
MMOM
Grassroots Gaming Event Series
A Smash Brothers tournament series that became a cornerstone of New England Melee, driving regional growth, and creating a welcoming competitive space by upholding community standards and conduct guidelines.
Genesis 7, Genesis 8, Genesis 9
Other roles
Genesis is one of the world's largest competitive gaming conventions, hosting tens of thousands of attendees across 150,000+ square feet convention hall each year.
As Director of Merchandise Operations, I led a team to create a cohesive commercial apparel brand, scaling a community reinvestment program that connected merchandise revenue directly to player support and event experience.
Partnering with the indie game developer Rivals of Aether, I produced an exclusive product line that paired physical merchandise with limited-run digital collectibles sold only through the Genesis shop.
Director of Merchandise Operations - 2020-2023
Xbox Wire - Fortnite Fridays Glide into Microsoft Store
start.gg
Partner Success Team - 2018-2019
start.gg is the leading tournament software, acquired by Microsoft in 2022, and a home for local competitive gaming events and world championship circuits alike.
On the Partner Success Team, I worked with leading industry publishers using my tournament & platform expertise to ensure competitive integrity across thousands of their worldwide events.
Notably, I championed the launch of a format that empowered community-organized Battle Royale events, translating all users' needs into product decisions alongside the developer team.
Organizations I created
Red Bull Rise Till Dawn
Served on the administration team for one of the first major third-party Fortnite events, streamed to over 100,000 concurrent viewers.
Secured an exclusive Epic Games developer integration and designed a bracket format serving all sides of competition. Administered operations remotely within severe spatial restraints.
Tournament Operations Specialist - 2019
GenASSIST
Built a 34-hour charity broadcast in under two weeks as a crisis response to Genesis's COVID-19 cancellation.
Assembled and mentored a specialized team to raise over $34,000 in public donations and sponsorship packages. Oversaw broadcast architecture and sponsorship pitch strategy.
Project Lead - 2022
RLCS Season 6
Tournament Operations Coordinator - 2018-2019
Sole point of contact for the start.gg–Psyonix partnership for RLCS Season 6.
Directed the launch of a platform-first feature, strengthening competitive integrity across 4,410 teams and 10 worldwide qualifier events. Primary escalation point for one of the biggest open-entry tournaments in esports.